How do you pronounce Blue Origin?

Blue Origin is an English proper name and isn't translated. Blue is pronounced "bloo," with a long u and no trace of a final e. Origin is stressed on the first syllable, "OR-ih-jin," and its g between vowels is soft, the same consonant as in gin or engine, not the g in "go." Together it comes out something like "bloo OR-ih-jin," said quickly with the unstressed vowels very relaxed.

The most common mix-up in Spanish is twofold: shifting the stress to the i, saying "oh-rih-HEEN," and pronouncing the g as a hard g. Neither matches the English. It's also worth avoiding the temptation to say "bloo-ee."

The name refers to Earth as humanity's blue origin, the starting point from which the company aims to move heavy industry off the planet in order to preserve the planet itself. That idea appears in its Latin motto, Gradatim Ferociter, usually translated as "step by step, ferociously," which sums up a philosophy of incremental progress.

The company was founded by Jeff Bezos in 2000 and worked for more than a decade with very little public visibility. Its first mature product was New Shepard, a reusable suborbital vehicle with a capsule for six occupants that makes hops above the Kármán line, named after Alan Shepard, the first American in space.

This isn't a unique case. The names of manufacturers and launch vehicles are kept in their original language, and their pronunciation adapts naturally when speaking another language. Saying "blue origin" with a Spanish accent in a Spanish conversation is perfectly acceptable; what matters is knowing the English form so you can recognize it when it comes up in a broadcast or an interview.